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- How
much experience is necessary to do Coffee News? Most licensees
had no previous experience before starting their first publication of
Coffee News. The Coffee
News manual provides an excellent step-by-step approach in all areas
of the business and other licensees are happy to share their experiences.
The U.S. Licensor, Coffee
News USA, is available to respond to your inquiries at any
time.
The most important prerequisites for owning a Coffee News franchise are a strong desire to be independent and some sales ability to explain to advertisers the advantages of Coffee News advertising.
You should enjoy networking through local organizations such as the
Chamber of Commerce and use your creative talents to assist
advertisers in how to deliver their message effectively through a Coffee
News ad. The manual provides excellent guidance and your local printer
will also be happy to provide assistance as needed.
- Can other licenses be sold in my area?
Coffee News USA will guarantee you an exclusive area within which no
other Coffee News franchise can be established in accordance with the
Coffee News licensing agreement.
- Who determines the price of the ads?
Coffee News USA will provide guidance based on population and
the number of restaurants in the area served. However, the final price
decisions are yours.
- How do you determine the areas to be sold?
From past experience, communities of 50,000 population or less can usually
support at least one Coffee News license. Ideally, there should be 25-30
restaurants in the area. Some licensees also deliver to motels, hotels
and hospitals as well. There are a number of communities with 5,000-7,000
in population that are doing very well with one edition of Coffee News.
It depends a lot on the shopping characteristics of each community.
However, Coffee News USA will work with you to establish the number
of licenses that are reasonable for your chosen area; but if you can
establish additional editions within that area, then they are free to
you to develop. No additional licensing fees or weekly fees will be
due on those editions.
- How many licenses can one licensee own?
All licensees are limited to no more than 20 licenses per any family
or relative. Coffee News USA wants to insure that those who do the work,
reap the rewards.
- Can I sell my license?
All licenses whether operational or not may be sold subject to approval
by Coffee News USA. New licensees must sign a new agreement and agree
to abide by the terms and conditions of the Coffee News license.
Obviously, more questions will arise as you pursue this opportunity.
We want you to fully understand Coffee News before you make your final
decision. We recognize that the most important goal is for you to be
successful and we pledge our support in this regard.
For more information on licensing, contact John Buckley,
Coffee News USA
100 Devon Street, Portland, ME 04102
Phone: (207)879-0038 ~ FAX 207-941-1050
John@CoffeeNewsUSA.com |
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